An interactive experience for Lego fans which collects data to give the best birthday IRL and celebrate the birthdays of every Lego fan.
Client
Lego





Client
Lego
Results
Thousands of happy birthday
178% engagement rate
150,000 email shared
Parents try hard when it comes to planning their kid's birthday parties. Sometimes, it's too hard. That's when scary clowns, gourmet salads and unexpected guests can happen.
The studio has 5 departments: Posters Design Buro, Cake Laboratory, Do's and Donts' meeting room, Masks Safe Deposit and Treasury. That's where kids imagined, created, collected, dreamed and shared. All the information was packed into an email and sent to parents so they would know how to make the wishful birthday real.
An interactive experience for Lego fans which collects data to give the best birthday IRL and celebrate the birthdays of every Lego fan. Besides providing an interactive experience, we have created short video ads across different media.
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