Birthday Studio

Birthday Studio

Birthday Studio

An interactive experience for Lego fans which collects data to give the best birthday IRL and celebrate the birthdays of every Lego fan.

Client

Lego

Client

Lego

Results

Thousands of happy birthday

178% engagement rate

150,000 email shared

Parents try hard when it comes to planning their kid's birthday parties. Sometimes, it's too hard. That's when scary clowns, gourmet salads and unexpected guests can happen.

The studio has 5 departments: Posters Design Buro, Cake Laboratory, Do's and Donts' meeting room, Masks Safe Deposit and Treasury. That's where kids imagined, created, collected, dreamed and shared. All the information was packed into an email and sent to parents so they would know how to make the wishful birthday real.

An interactive experience for Lego fans which collects data to give the best birthday IRL and celebrate the birthdays of every Lego fan. Besides providing an interactive experience, we have created short video ads across different media.

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© 2024 K.L. Lee Sean

© 2024