Connecting with our concept of FOMO, by using data, we helped fans not to miss out on the most anticipated event.
Client
Visa & FIFA World Cup™️
Client
Visa & FIFA World Cup™️
Results
One of the highest FIFA World Cup™ demand for tickets requests.
2,403,116 ticket sales to football fans all around the world.
+1,500,000 tickets were requested for the first phase of ticket sales.
70% of the tickets are requested by local fans.
30% of the tickets are requested by the rest of the world's fans.
In the summer of 2018, Russia will host the FIFA World Cup™. That's a good reason to start getting tickets.
But some people wait for a sign to appear before doing pretty much anything… buying the tickets, too. And when you talk about FIFA World Cup™, waiting means missing.
If fans were waiting for the sign, Visa, as a FIFA partner, decided to bring the Datasign in a very contextual and data-driven form to tackle World Cup FOMO.
Helping fans not to miss out on the FIFA World Cup™. Visa used Google tools, data from FIFA and social networks to create signs.
Besides that, Visa used the statistics to learn which places were missing out on ticket sales and exposed the Datasign to them in the first place.
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