Car owner's Instagram stories can look very similar. Cars, selfies in cars and some more cars.

We found it quite boring when we checked what other brands were offering on Giphy. We branded our stickers and added unique tags mentioning all our competitors. So when someone was searching for an Audi, BMW, or Mercedes, they saw our stickers and didn't hesitate to use them, paying zero attention to any branding. As a result, other car brand owners' Instagram stories became Lexus-branded ads.