Breaking the typical approach of launching a tech benefits by telling how we solve our everyday problems.
Client
Visa
Client
Visa
Results
Spike increased the number of transfers.
Increase in sales on b2b.
With most people using cash in the region, we are launching a tech benefit for all Visa cardholders and educating the people about the benefit of going cashless.
The approach of launching the tech benefits we took is simply by telling how we solve our everyday situations. With Visa Direct, all cardholders can transfer money instantly so they can move on and focus on their daily lives.
We created three 20-second episodes, which portray uncomfortable situations in which our heroes find themselves and how fast they find the solution with the help of Visa Direct.
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