The social media boom has attracted almost most people, especially car owners. The idea of activating a test drive before the actual test drive was unheard of.
Client
BMW
Client
BMW
The new X1 has several innovations (sDrive, xDrive, EfficientDynamics, roomy exterior) that bring the ultimate driving experience to BMW drivers. How do we showcase those innovations in the Facebook Canvas format?
"First ever test-drive on Facebook."
Focus on the driving process. Get potential buyers behind the wheel of the BMW X1, using the Canvas tilt feature to organise the first-ever test drive inside Facebook.
Once you tap the display ad in your news feed, you will get behind the wheel of the brand-new BMW X1. Launch the engine with a scroll, tilt it to the left and right like the usual test drive, and discover the new features and benefits.
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