Being one of the largest ride-hailing services, courier services, food delivery, and freight transport. We are capable of 'Do Good' together with a local insight.
Client
Uber
Client
Uber
Awards
Cannes x4
Results
1 witness and 1 missing child were found.
22.1 million people in total reach.
0$ media investments - $1.2 million in media earned.
Every 30 minutes, a child goes missing in Russia, and posters are still the most used tool in search campaigns. While 70% of any search relies on alerting witnesses, the primary search medium is often of poor quality and very low reach.
Russian drivers use airbrush art to not just brand their cars but also to protect them. Eye-catching vehicles would be found more quickly if they were stolen.
We used the local habit for a better cause. The 'Search for Missing Children' organization, the Russian Ministry of Internal Affairs and Uber commissioned artists to create the images of three missing children.
We applied portraits of missing children in partner cars to attract the attention of the witnesses.
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